Air Canada to Integrate Blockchain-Based Travel Distribution Platform

Canada’s biggest airline Air Canada has announced its involvement on a blockchain-based travel distribution platform industrialized by Swiss blockchain startup Winding Tree, as per a press release published on October 24, 2018. Air Canada came into existence in 1937 and delivers scheduled and charter passengers and cargo air transportation. As per the corporation’s 2017 annual report, in 2017, Air Canada carried 48.1 a lot of customers, with an upsurge by 7.3 percent currently as compared with 2016.

According to the airline, the Winding Tree helps to address tests to new applicants in travel delivery by generating a platform that offers better access to inventory from suppliers.

On this, Keith Wallis, Director of Global Product Distribution for Air Canada stated that Air Canada knows the prominence of leveraging this next group technology. The firm plans to assimilate Air Canada’s Direct Connect API with Winding Tree’s public blockchain platform, by offering blockchain know-how users the aptitude to access the company’s content straightaway from the source.

Winding Tree pressurizes it is not an additional app or online travel agency (OTA), somewhat it eases the formation of many new players to create sites or apps. Winding Tree uses the Lif token to ease dealings on the platform. The token, which comprises ARI data on inventory is also used as currency. Winding Tree was founded in 2017, and Air France-KLM lately agreed to test the corporation’s travel distribution know-how built on the blockchain. Other airlines that have an association with Winding Tree include Air New Zealand and Lufthansa.

Air Canada is Winding Tree’s first airline companion in North America, and the airline has long been a supporter of developing technologies such as artificial intelligence (AI). At the end of 2017, Air Canada managers stated the firm was using AI-powered models to organize new client fare sales, and upgrade emails that were 40 percent more appealing than old-style offers.

During that time the airline mentioned there were additional chances to exploit AI to expand income management. “It’s machine-driven, and it gives us the data to be able to do pricing in a more compelling fashion, said company CFO, Michael Rousseau.

Air Canada is Canada’s largest domestic and international airline serving more than 220 airports on six continents. Canada’s flag carrier is among the 20 largest airlines in the world and in 2017 served more than 48 million customers. Air Canada provides scheduled passenger service directly to 64 airports in Canada, 59 in the United States and 98 in Europe, the Middle East, Africa, Asia, Australia, the Caribbean, Mexico, Central America and South America. Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,317 airports in 193 countries.

Founded in 2017, Winding Tree is a blockchain-based, decentralized, open-source travel distribution platform striving to make travel cheaper for the end user, while making it more profitable for suppliers. An open market with open competition means no exorbitant transaction fees and no barriers for entry. Moreover, Winding Tree allows small companies to compete with big players, finally bringing innovation back into the travel industry.

About author


Jason Bailey is a financial journalist of EverCoinNews team and he is a strong believer of blockchain technology primarily because of how it reshaping the world economy and benefits of cryptocurrencies. He curates content for upcoming news stories of blockchain world and fintech industry. In his free time, he loves to explore new places and connect with influential people of crypto space.

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